The European Automotive Technology Roadshow supported by SAE International took place in March and visited Major OEM’s and Tier 1 Suppliers across the UK, Belgium and Germany on its two-week tour.21 Exhibitors took part and were able to showcase their technologies and services on board the unique exhibition vehicle that was placed directly inside the customer’s premises.
21 Exhibitors took part and were able to showcase their technologies and services on board the unique exhibition vehicle that was placed directly inside the customers’ premises.
Over 1300 Engineers, Senior Management and Purchasing staff visited the show and in excess of 1,000 Enquiries were taken by the Exhibitors. Ford, Audi, Aston Martin, Nissan, Honda, Visteon, Continental, Prodrive, Opel and Toyota were all visited on the tour.
Engineers are not permitted these days to visit the more traditional trade show so we take the show to them!
Show organiser, John Aldridge said: “ This is the 13th year we have run the Automotive Roadshow and it continues to go from strength to strength. It has captured the imagination of not only the exhibitors that come with us but also the sites we visit. Engineers are not permitted these days to visit the more traditional trade show so we take the show to them! – They can spend an hour or so looking around the various technologies on display and interact with the exhibitors representatives and then they are back at their desks – We have not impeded on their day at all, it doesn’t cost them anything and hopefully we have exposed them to some new products and technologies that they were not aware of – Everyone’s a winner really ! By teaming up with the SAE this year we believe we have a strong relationship that will benefit both parties and offer SAE “something a bit different” to promote to their members.”
Anyone interested in exhibiting their products or services on the 2018 Tour which will take place once again in March should contact John Aldridge directly on +44 1189 886823 or by email at firstname.lastname@example.org.